Platforms like TikTok and Instagram Reels are driving the popularity of short-form videos, making them essential for businesses and creators alike.
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Platforms like TikTok and Instagram Reels are driving the popularity of short-form videos, making them essential for businesses and creators alike.
Consumers crave authenticity, pushing brands to focus on storytelling, user-generated content, and transparency rather than traditional advertising methods.
Integrated shopping features on Instagram, TikTok, and Facebook are making social media a seamless marketplace for brands and consumers.
Stories and disappearing posts are becoming the preferred format, as users engage more with temporary, real-time content over static posts.